WELCOME TO NUSA WARSANA CONSULTANT... " WE PROVIDE LEVERAGE!!"

MAYBANK BUSINESS STRATEGY IMPLEMENTATION GUIDELINES



1. Undisputed no. 1 retail financial services provider in Malaysia by 2012

In Malaysia, we aim to maintain our No.1 ranking in terms of overall market share across all our core retail financing products, including mortgages, automobile financing, credit cards, unit trust financing, and individual deposits. We intend to reinforce our leadership position in touch points and distribution network as a key community destination and focal point. Our Customer Value Proposition centre around convenience and serving the needs of the community, including individuals, small and medium enterprises (SME) and commercial customers; and we are committed to the values of a One Stop Shop, Needs Based Selling and World Class Services. We will leverage on a shared distribution model across all parts of the Group network, and will customize and differentiate our product offerings by segment to meet the needs of our four different types of customers: High Net Worth, Affluent, Mass and SME. The Group will also capitalize on technology to achieve high performance in processing times and customer service. Innovation will further drive the Group’s differentiation in the market.



2. Leading ASEAN wholesale bank eventually expanding further into Middle East, China & India.

We plan to become the leading ASEAN wholesale bank by building domestic leadership while aggressively pursuing regional expansion. This will involve enhancing our corporate relationship model. Strategic initiatives will include: Improving domestic and regional market position for corporate and non-retail deposits v Building a regional investment bank v Increasing contributions to revenue from non-domestic markets and increasing the fee to income ratio contribution. We also intend eventually to expand into the Middle East, China and India.
Global Wholesale Banking (GWB) was created to streamline corporate banking, transaction banking, global markets and investment banking under a single business pillar. This allows us to serve corporate customers through a Client Coverage Model, with a client relationship manager responsible for meeting all of the client’s various product needs region wide.
The sector is now strengthening its regional network, with our regional expansion supporting that of our clients. A significant milestone was the acquisition of Kim Eng Holdings, which enables us to extend our investment banking operations by leveraging on Kim Eng’s regional platform to provide comprehensive services for our corporate customers across the region.
In November 2010, we restructured Trade Finance to improve our ability to service wholesale clients. Our transformation means focusing on business growth and improving customer experience by being prepared to explore trade business beyond the norm, and by providing competitive financing.




1.      A wholly-owned subsidiary of Maybank. Kim Eng is a regional securities powerhouse with successful franchises across Asian financial markets. It is the leading securities firm in Thailand and in the Philippines.

2.      Bank Internasional Indonesia Tbk
A 97%-owned subsidiary of Maybank. It is 8th largest commercial bank by assets and is listed on the Jakarta Stock Exchange (Ticker: BNII) The bank provides a full range of financial services for SME/Commercial, Consumer and Corporate Banking customers.

3.      Etiqa
Etiqa is the brand for Maybank Group’s insurance business which offers all types and classes of Life and General conventional insurance as well as Family and General Takaful plans via a robust agency force of over 21,900 agents complemented by a wide bancassurance and bancatakaful network.












1.      Truly regional organization, with ~40% pre-tax profit derived from international operations by 2015

Our aspiration is to become a truly regional organisation with approximately 40% of loans and pre-tax profit derived from international operations by 2015. This will be driven by our key markets of Indonesia and Singapore. At the same time, we are developing a presence in the Philippines, Cambodia, Vietnam and China by building scale and scope in these growth markets.
Malayan Banking Berhad is the holding company and listed entity for the Maybank Group with branches in Malaysia, Singapore and other international financial centres such as London, New York, Hong Kong and Bahrain. The major operating subsidiaries are Maybank Investment Bank Berhad, Maybank Islamic Berhad and Etiqa Insurance Berhad. Maybank has associate companies in Pakistan (through 20%-owned MCB Bank) and in Vietnam (through 20%-owned An Binh Bank).

MCB Bank Ltd
A 20% owned associate company of Maybank. It is one of the leading banks in Pakistan with total assets of over Rs.500 billion, a customer base of over 4 million and a nationwide network of over 1,000 branches and over 450 ATMs. MCB Bank was the recipient of The Strongest Bank award for 2010 by Asian Banker for being Pakistan’s best-performing financial institution.

AnBinh Bank
A 20% owned associate company of Maybank. It offers a full range of commercial banking products and services and is strong in the small and medium enterprises (SME) sector. Its consumer banking market share is also growing with the introduction of innovative mortgage, automobile financing and personal loan products and services.










2.      Largest Islamic bank in ASEAN
Our target is to have one-third of our domestic financing backed by Islamic financial assets by 2015. To achieve this, our Islamic banking operations will take full advantage of Maybank’s huge domestic branch network as well as its electronic banking platforms and the various distribution outlets of our strategic partners. We also aim to grow our Islamic business in markets like Indonesia and Singapore as part of our focus on the ASEAN region. Our Islamic banking operations, meanwhile, will focus on delivering innovative and globally accepted products and services that differentiate us from other Islamic financial institutions. As the largest Islamic bank in Malaysia, Maybank Islamic seeks to grow domestically through better collaboration with the three business pillars and also plans to expand into the key markets of Indonesia, Brunei, Singapore, the Philippines and Hong Kong/ China. During the year, Maybank Islamic worked to grow its retail and wholesale business in close partnership with Bank Internasional Indonesia (BII) and the newly established MaybankSyariah Indonesia (MSI).

Maybank Islamic Berhad
Maybank Group’s wholly-owned, full-fledged licensed Islamic bank.Maybank Islamic is the largest provider of Islamic financial services in the Asia Pacific region and ranked 17th among the world’s Islamic financial institutions in terms of Shariah-compliant assets.